Forged in the field.
Refined in the code.

I went to Towson to build a solid foundation. My goal was always to create a software startup but life demanded a different kind of leadership. After my father broke his elbow upon my graduation I had a corporate offer already lined up. It left me with a choice. I could sell the business or keep it going.

I chose the service business to continue the family legacy. That decision changed how I saw entrepreneurship. I did not just want to run a company. I wanted to change the way we run businesses entirely. Now I want to help you elevate your business to a new standard with systems and with education.

I realized there was always a fundamental problem with software in our industry. Most online booking systems offered terrible customization. They were complex and made it difficult for clients to actually complete the booking process. We saw this as one of the biggest complaints in the service world and we solved it.

Beyond booking we were tired of fragmented ecosystems. Owners were forced to use Go High Level for automation while trying to sync it with a separate CRM and a different platform for business reviews. Asteri unifies this chaos. We integrated automation, reputation management, and high capacity file storage into a single professional environment.