The 11-year-old tech
While his peers were focused on playgrounds, Peter was in the service van with his father. He learned the tricks of floor care and the chemistry of client trust long before he was old enough to drive.
Peter Kafkakis. From the van to the source code.
Forged in the field.
Refined in the code.
“I chose the service business to continue a legacy. Now, I am building the tools to help you create your own.”
Continue readingThe team
The minds behind the vision
Three engineers united by a shared belief — that service businesses deserve software built by people who understand the work.
Peter Kafkakis
Founder & developer
From the service van to the source code. Peter built Asteri from the ground up, combining field experience with a Computer Science degree and direct service-business context.
Asteri & Royal ServicesTowson University
Tommy Campbell
Co-founder & developer
Tommy brings software engineering experience from Johns Hopkins to Asteri, with a focus on robust and maintainable systems.
Johns HopkinsTowson UniversitySonny Botterill
Co-founder & developer
Sonny brings an engineering background from Aberdeen Proving Ground to Asteri, with a focus on careful systems design.
Aberdeen Proving GroundUniversity of Maryland, College Park
The narrative arc
The software ambition
Peter always felt at home in front of a terminal. His love for computers and the art of coding led him to Towson University to build a solid foundation in Computer Science. The goal was clear. He wanted to launch a software startup and graduated with a B.S. and a corporate offer already on the table.
The crossroads
Upon graduation, life shifted. Peter's father broke his elbow, leaving the family business in jeopardy. It was a choice between selling the company or saving the legacy. Peter walked away from the corporate offer to lead Royal Carpet Cleaners.
A new standard
Running Royal was about more than maintenance. It was about transformation. Peter set out to change how businesses run by providing real solutions for on-the-job problems.
“We are not just building systems. We are sharing a blueprint for growth.”
The choice
I went to Towson to build a solid foundation. My goal was always to create a software startup, but life demanded a different kind of leadership. I had a corporate offer lined up when I graduated. Then my father broke his elbow, and it left me with a choice. I could sell the business or keep it going.
The legacy
I chose the service business to continue the family legacy. That decision changed how I saw entrepreneurship. I did not just want to run a company. I wanted to change the way we run businesses entirely. Now I want to help you elevate your business to a new standard with systems and with education.
The problem
I saw recurring limitations in the booking tools available to our service business, especially around customization and customer completion. We built Asteri's booking tools around those operational needs.
The solution
Beyond booking, we were tired of fragmented ecosystems. Owners were forced to use GoHighLevel for automation while trying to sync it with a separate CRM and a different platform for business reviews. Asteri unifies this chaos. We integrated automation, reputation management, and high-capacity file storage into a single professional environment.
Peter Kafkakis
Founder, Asteri & Royal Services
The Asteri method
Beyond software. A new standard for the service elite.
Precision engineering
Software built with the same attention to detail that earns a 5-star reputation in the field.
Legacy preservation
Systems designed to protect and grow family businesses for the next generation.
Continuous education
Moving beyond tools to provide the knowledge needed to solve real-world business hurdles.
- Maryland proud
American proud
Greek proud
Bulgarian proud
Rooted in the
Maryland region.
The story of Asteri is inseparable from the story of Royal Carpet Cleaners. As one of the most reputable cleaning companies in the region, Royal provides the relentless feedback loop required to build software that actually survives the real world.
- Tradition
- Since age 11
- Status
- Reputable
- Tech stack
- Custom
- Focus
- Education
Royal
The proof of concept